News, analyses, and practical guides from the world of SEO, Google Ads, online marketing, and search. Monitoring Google updates, changes in search results, AI Overviews, and practices that can affect the visibility and performance of business websites.
Google completed the August 2026 spam update on August 21. The rollout started on August 18, lasted approximately 2 days and 16 hours, and applied globally across all languages. Google did not announce any new named type of spam practice with this rollout. If organic traffic fluctuates between August 18–21, do not treat the update as a crystal...
On August 17, 2026, Google began globally rolling out a change to target-based bidding for campaigns with the status Limited by budget. If using Target CPA or Target ROAS and a campaign has historically significantly outperformed the set goal, its behavior may now move closer to the value actually set in the account. Google does not automatically...
On July 29, 2026, Google globally launched platform properties in Search Console. From now on, it is possible to track which queries people use to find content from Instagram, TikTok, X, and YouTube in Google Search, Discover, and Google News. For SEO and social marketing, this is an important bridge: it finally makes it easier to compare topics...
In 2026, Google Ads is accelerating the shift from manually maintained Search campaigns to AI Max. April brought the expansion of AI Max along with new options for Shopping and travel, May introduced new AI ad formats, and June adjusted the timeline for Dynamic Search Ads. The most important practical takeaway for a company is simple: automation...
Since June 3, 2026, Google has been testing standalone Generative AI performance reports for Search and Discover in Search Console. This finally provides an official view of impressions in AI Overviews, AI Mode, and generative Discover features – although so far only for a subset of websites. The new report is useful, but on its own it will not...
On May 15, 2026, Google published a separate guide for generative features in Search. The most important message is not that a new secret discipline has emerged. Quite the opposite: high-quality SEO remains the foundation. Greater emphasis is placed on unique “non-commodity” content, technical accessibility, good internal linking, image and video...
March and early April brought two different Google Search changes. The March 2026 spam update took place globally and in all languages on March 24–25. Two days later, the March 2026 core update began and was completed on April 8. If organic traffic is fluctuating now, the first step is not to rewrite the entire website. It is first necessary...
On February 5, Google launched the February 2026 Discover Core Update. For now, it is being rolled out to English-speaking users in the USA, but Google has already announced that it will expand to other countries and languages in the coming months. For Slovak companies, this is therefore the right time to tidy up their content before the change...