New anchors in the Webnode menu: how to turn a one-page website into a better sales funnel
On June 17, 2026, Webnode added the option to insert a direct link in the menu to a specific section of a page. For one-page websites and longer landing pages, this is a practical UX improvement: visitors no longer have to scroll blindly. However, an anchor alone does not create good navigation. First, it is necessary to know which information is truly important for making a decision.
What the June Webnode update brought
From 17 June 2026, Webnode allows adding a link to the navigation that does not send visitors to a new subpage, but directly to a selected section of the current or another page, depending on the editor’s options. When clicked, the user is taken straight to the part they are looking for. On a longer page, this is much more pleasant than endless scrolling.
This feature is especially useful where the content is naturally concentrated under a single URL: a smaller one-page website, a product landing page, a single service page, an event program, or a longer price list. However, it should not be used as a pretext to cram an entire company website into a single page just because shortcuts can now be created.
When a one-page website makes sense
A one-page website works well when there is one main product or service, a simple decision-making process, and a limited amount of content. Visitors do not need to study five different services or compare dozens of options. They need to understand the offer, gain trust, and take one clear action.
A typical example might be a local craftsman with a narrow range of services, a simple campaign, or a new service testing demand. Webnode is practical for such a project because the page can be built quickly, managed without a developer, and now also divided into important sections for easier navigation.
When it’s better to create separate subpages
If a company offers multiple services with different audiences, questions, and search queries, separate URLs make more sense. A visitor searching for “logo design” does not need to land on a five-thousand-word homepage and hunt for the right anchor. A dedicated page can respond precisely to that intent and have its own SEO title, H1, content, and internal links.
The same applies to an extensive blog, testimonials, pricing, or multiple language and product branches. An anchor is a navigation tool, not a replacement for information architecture. When designing a website, the first step is to decide which topics deserve their own URL, and only then which sections of a single page make sense to expose via anchors.
The menu is not an inventory of everything that exists on the website
The most common mistake with anchors is enthusiasm: once it is possible to link to sections, every single one gets added to the menu. The result is navigation with ten items that takes up a lot of space on mobile, and the user cannot tell what is important.
The menu should reflect the main decision points. For a small landing page, three to five items may be enough: Service, How we work, Testimonials, Pricing and Contact. Use specific names. “More” or “Information” save space, but they do not tell people what they will find after clicking.
- Prioritize items that answer real customer questions.
- Do not hide the most important CTA among informational anchors.
- On mobile, test the length of the menu and the readability of the labels.
- If there are many sections of equal importance, subpages may be needed instead of more anchors.
The strongest anchors lead to decision-making points
An anchor to the pricing section is useful when a visitor arrives with a clear pricing intent. An anchor to testimonials works when trust needs to be verified quickly. An anchor to the form shortens the path for someone who is already decided. The goal is not to skip content, but to let different visitors choose their own pace.
On the other hand, an anchor to every decorative section does not add value. Good navigation respects that one person wants to read the entire process, while another only needs contact details. That is why, in web design, the path is planned both for quick scanning and for deeper reading.
How to build a conversion-focused homepage with anchors
For a company website, start the hero section with a clear value proposition and a primary CTA. Follow it with a brief explanation of the services or the problem, proof and testimonials, the collaboration process, an indicative price or budget range, FAQ, and a final contact section. Not every company needs this exact order, but the logic is more important than the visual effect.
Menu anchors do not have to copy every heading. Select only the sections people may want to return to or skip to. If there is a longer process, it can link to “How it works”. If clients often focus on price first, “Pricing” is a legitimate menu item. Navigation should support decision-making, not the company’s internal terminology.
Test mobile anchors twice
A desktop one-page website may feel short, but on mobile its length multiplies. After clicking on an anchor, check whether the user lands at the correct heading and whether it is not covered by the header. Also verify the back button, menu, form, keyboard opening, and whether the CTA remains visible at the right moment.
The context after the jump is also important. If the user lands in the middle of the page at three cards without a heading, orientation will not improve. Every target section should have a clear title and a short context so that it makes sense even without the preceding scrolling.
The anchor is a small feature, but a good signal for Webnode websites
For small business websites, this new feature is a welcome addition: it makes it possible to create more sophisticated navigation without any custom code. At the same time, it clearly shows why with Webnode there is no need to choose between a “simple editor” and well-thought-out UX. The simplicity of the tool does not rule out professional design.
Information architecture, the order of sections, and the menu can be designed so that anchors address the visitor’s real problem. If it turns out that the content has outgrown the one-page format, it is better to switch to multiple subpages. The goal is not to use a new feature at any cost, but to simplify the path to making contact.
Questions and Answers | FAQ
1. What is a website anchor?
An anchor is a link to a specific place or section of a page. Instead of opening a new URL, it can move the visitor directly to, for example, the price list, testimonials, or a form.
2. Is a one-page website good for SEO?
It can work for a narrow project with a single main intent. If there are multiple different services and topics, separate URLs usually make it possible to cover the content and search queries more precisely.
3. How many anchors should I include in the menu?
There is no universal number, but the menu should remain easy to understand at a glance. For a small landing page, three to five decision items are often enough, plus a clear contact or CTA.
4. Can you redesign my existing Webnode website without completely changing the system?
Yes. If the system is still suitable for the project, the structure, design, navigation, texts, and CTAs can be adjusted without migration automatically being the first solution.
5. How many pages should a company website have?
It depends on the scope of the services and the goal of the website. For a smaller company, a smaller but well-structured website is often completely sufficient.
6. In which system do you recommend building the website?
According to the project. For some, Webnode or Wix is ideal, for others WordPress or Joomla.
7. What happens after submitting a non-binding order?
After sending the non-binding order, all necessary information and instructions will be sent by e-mail. Depending on the nature of the request, there may also be a phone call to go through everything together. Once all the necessary details are received, all documents will be prepared and sent by e-mail along with instructions.
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Fill in all the required details and a response will be provided as soon as possible.
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